One of a kind Semi Rigid Hybrid Cooler that combines the best quantities of a hard sided cooler with that of a collapsible cooler. Designed and manufactured to exceptionally high standards with high density EPE foam insulation. Field tested to retain ice for over 24 hours (packed with 20 cans and ice in a 2:1 ice/cans ratio). Features a food safe puncture- resistant leak proof liner. Stores flat to save space during shipping and storage, and unfolds in seconds to form a semi rigid cooler. Features a sewn in wire frame with side supports. Detachable hands free shoulder strap and large front pocket.